Crypto PR agency: what they do and how EAC is different

Most crypto PR agencies sell a deck, a media list, and a monthly retainer. Founders find out later that "coverage" means a paid placement on a site nobody reads, with no way to check it actually ran. EAC runs press the same way it runs everything else: direct, with proof handed back on delivery.

What does a crypto PR agency actually do?

A crypto PR agency places your project's story in front of press, exchanges, and the traders and builders who read that press. That covers a few distinct jobs that get bundled under the same label:

• Writing and distributing press releases through wire networks tiered by outlet quality (Basic, Standard, Premium).
• Placing bylined or sponsored articles in specific outlets crypto audiences actually read.
• Coordinating a package of placements across multiple outlets at once, so a launch or listing lands with breadth on one day instead of trickling out.
• Pitching tier-one press for stories that warrant it: funding rounds, exchange listings, major partnerships.

The full breakdown of tiers and packages is on EAC's services page.

How is EAC's approach to crypto PR different?

Two things separate a PR operator from a PR reseller. First, whether the placement is real and checkable. Second, whether press is treated as the whole campaign or one lane inside a bigger one.

EAC runs press directly, not through a stack of subcontracted vendors. Every release or article placement comes back as a live URL you can open and screenshot, not a PDF report claiming reach. The press lane includes tiered release distribution, a coordinated 17-outlet article package for projects that want breadth on launch day, and direct tier-one outlet placements when a story is strong enough to warrant it. Pricing on press and outlet placement is quote-based, because outlet mix and turnaround change the cost, but nothing gets invented on the invoice.

Why does press alone rarely move the needle for a token launch?

A press release sitting on a wire service does very little on its own. It matters when it is one piece of a campaign that also has eyes on it elsewhere, crypto-Twitter voices amplifying it, and a physical presence that makes the project feel real rather than theoretical.

This is where most agencies stop at the deck. EAC doesn't just write about the campaign, it puts it in front of people in ways they can verify. A press hit with a live link is proof. A billboard in Times Square with time-stamped footage is proof. A wrapped Lambo running through Dubai is proof. None of that is invented after the fact, it's shot and handed to the client during the campaign. See the billboards showcase for what that looks like, and the full services overview for how PR, out-of-home, KOL, and Asia-market lanes combine.

What should a founder look for before hiring a crypto PR agency?

Before signing anything, ask three concrete questions: which specific outlets will run the piece, whether the agency can show a live link from a past placement (not a screenshot claiming impressions), and who you'll actually talk to once the retainer starts. If the answer to the third question is "your account manager," expect delays.

How does press fit with KOLs, billboards, and Asia-market reach?

A token launch or exchange listing rarely needs press in isolation. The pattern that works is layered: press gives the story a citable source, KOLs put it in front of crypto-Twitter audiences who trust specific voices, and out-of-home or Asia-market pushes make the project visible outside the group of people already following it.

• Press: tiered release distribution, coordinated multi-outlet packages, tier-one placements.
• KOL/influencer: crypto-Twitter accounts vetted and matched to the project rather than a blanket blast.
• Asia/Chinese market: CnToken and HKDefi banners, Chinese CT KOLs, WeChat group pushes, Little Red Book KOLs, native moderation.
• Out-of-home: Times Square and global billboards, LED trucks, aerial banner flights, the Dubai Lambo wrap, graffiti murals, QR-code activations.

EAC runs all four lanes directly rather than referring out, which is what makes stacking them into one campaign practical instead of a coordination headache across four separate vendors.

How much does crypto PR cost?

Press and KOL pricing is quote-based because it depends on outlet tier, number of placements, and turnaround. What EAC can say concretely: the out-of-home lane has public reference pricing, a NYC Times Square billboard runs around $2,750/day, the Dubai Lambo wrap is around $3,500, and a 3-hour aerial banner flight is around $3,500. Press quotes get built around the specific outlet mix a project needs, sent directly, no generic "starting at" number that changes once you're on a call.

Press that can't be linked to isn't press. It's a claim.

How do you book EAC for a crypto PR campaign?

Booking runs through Telegram, direct to the operator who runs the campaign, not a sales rep who forwards the brief to someone else. Send the project details, the outlets or launch timeline you have in mind, and whether press should stand alone or run alongside KOL, out-of-home, or Asia-market lanes. Quotes come back based on what's actually needed, not a fixed package that half-fits.